Appcues

The Spark program callout (targeting teams under 25 people) was moved from the bottom of the features section to a more prominent mid-page position, directly within the core features list rather than after it. This suggests Appcues is actively pushing their startup/SMB tier higher in the page hierarchy, likely to reduce churn from small teams evaluating cheaper alternatives — a competing founder should consider whether their own SMB messaging and positioning is prominent enough to intercept this same audience before they reach Appcues.